A small business festival from Australia's most popular design blog.




No one loves small business like we do. For eight years we have made a business of celebrating and supporting small businesses on The Design Files, showcasing the work of humble makers to commercial retailers, architects, designers and everything in between. We know it's not the size of the business that counts but the person behind it.

This September we are hosting a festival to celebrate small business. Like A Boss! is a series of talks and events designed to get your small business humming with real nuts and bolts wisdom from some of Melbourne's most successful small business operators.

We have partnered with industry experts across PR and Communications, Retail, Social Media, Design and Styling, to bring together a week long series of talks and events, running from September 7th - 13th 2015. We hope you'll join us!


Small Business Tool Kit

Hosted by Lucy Feagins of The Design Files, this lecture will focus on a little bit of everything - productivity and time management, tips for a great web presence, publicity, social media strategy and more. 


Shop Talk

A Q&A discussion moderated by Lucy Feagins with wisdom from two of our favourite successful local retailers - Abigail Crompton of Third Drawer Down and Annie Abbott of habbot shoes.

PR for Small Business

Running a business is one thing, but getting the word out is another. Brand strategist and publicity guru Esther Navarro-Orejon of The Project Agency will share her wisdom on how to present and pitch your brand.


Wizards of Freelancing

Successful freelancing requires a certain kind of wizardry. In this discussion moderated by Lucy Feagins, learn from designer Beci Orpin and stylist Heather Nette King, both champions of their respective industries.

The Social Science

Social media oracle Penny Modra of The Good Copy will join Lucy Feagins for a discussion on maximising social media for your business. Covering Facebook, Instagram, Pinterest and Twitter.


Small Business Speed Dating

No left or right swiping here. Come armed with your small business questions and speak to a selected panel of industry experts  for invaluable one on one face time. Five minutes with each expert - be snappy!


Penny Modra is Editorial Director of The Good Copy, a writing agency, shop and grammar school based in Collingwood. Penny previously worked as editor of The Thousands city guides. Presently Penny acts as a social media consultant and content manager for various brands including Melbourne Central, MPavilion 2015/16, Ansell, Rooftop Cinema, Builders Academy and many more.

Lucy Feagins is editor of The Design Files. She has contributed design news and feature stories to various Australian magazines including Inside Out, The Age Melbourne Magazine and The Saturday Paper, and is currently a homes columnist for Sunday Style magazine.

Heather Nette King is an in demand interiors stylist.  Her editorial clients include The Age Sunday Life, Real Living, Inside Out, Country Style and Elle Decoration UK, while commercial clients include Dulux, Myer, Bonnie & Neil and many more.

Abigail Crompton is the proprietor of Third Drawer Down, a retail company and a design studio, specialising in the design and production of art and museum merchandise. She has two stores in Melbourne, and an international office in Edinburgh, Scotland. Abigail and her team have worked on projects for the Tate Museum, Whitney Museum and MOMA.


Esther Navarro-Orejon of The Project Agency is a brand strategist and publicity guru. Esther is a respected expert in her field, with clients including Megan Park, Bauwerk Colour, The Woodsfolk, The Million Dollar Lunch, Fiona Lynch, David Bromley and The Design Files Open House.

Marsha Golemac is a Melbourne-based stylist with a distinctive aesthetic, who creates unique imagery for print, digital and real world applications. Her clients include Uniqlo, Habbot, Seed, ARRO Home, Kate and Kate, Lightly and many more.

Beci Orpin is a prolific designer, artist and author. Her freelance career spans 15 years and has seen her create illustrations and graphics for brands including Universal Music, Visa, Fosters and Mercedes Benz.


Annie Abbott is the brain behind successful footwear label habbot. She first launched the business in 2011 and since the brand has grown to include 13 employees, two stores and many loyal fans. habbot’s commitment to contemporary design and Italian craftsmanship is a winning combination that has ensured the brand has always stood out in a crowded market.